A national TV campaign has included Westbury’s White Horse in an attempt to raise the profile of English destinations in the year of the Rugby World Cup.
The VisitEngland ‘Discover Your England’ advert was aired on Channel 5, ITV and Sky, featuring more than 16 destinations across the UK, including Westbury’s famous White Horse.
Alongside the words of ‘Jerusalem’ – synonymous with English rugby – the advert features destinations which include Hadrian’s Wall, Newcastle, Brighton, Yorkshire Dales, the Royal Crescent in Bath, Tower Bridge and Twickenham, as well as our own White Horse.
It includes appearances by sports personalities such as former England rugby captain Martin Corry, England rugby head coach Stuart Lancaster, former England women’s Rugby World Cup 2014 winner Maggie Alphonsi and official anthem singer, soprano Laura Wright.
James Berresford, chief executive of VisitEngland said: “We are extremely excited to mark the year of Rugby World Cup 2015 with the launch of our Discover Your England campaign. England holds something truly special for all visitors and the aim of the campaign is to help trigger growth in the tourism sector.”
New figures released by Ernst & Young on behalf of England Rugby 2015, the tournament organisers, demonstrate the significant and positive impact Rugby World Cup 2015 has in store for England. The value of the tournament is set to generate a total output of £2.2billion to the UK economy, with benefits reaching all sectors. This TV advert is one of a number of projects being delivered by VisitEngland to help promote the enormous opportunities for the tourism sector and help stimulate and drive economic growth.
