WE applaud our NHS, we clap for our carers, we paint rainbows to show our support – and now we need your best smile to share with our patients, their families and frontline staff.
At a time when masking our faces is the new norm, a smile means more than ever.
It means we care: While smiling can elevate your mood, it also has the profound power to boost others too. Imaging a whole room lighting up because you shared your goofy smile! For vulnerable patients living in isolation, your photo is a reminder of our community’s compassion and friendship.
It means we remember: For the frontline worker who feels the distance created by masked faces and muffled conversations – we know they miss the face-to-face. It’s their heart for people and their kind bedside manner that makes them so good at their job – but today their work is more complicated and your smile reminds them of our deep gratitude.
It means we’re all in this together: It’s a feel-good campaign for our community. It’s our resolve that we’re not just going to ‘grin and bear it’ – we’re going to ‘keep strong and smile on’. We’re collecting smiles and creating a movement.
But why smiles? Because there are are times when we can’t smile – when we need to reach out for support. And together, we’re reaching back. Your smiles will go directly to our patients, their families, clinical staff, frontline workers and the wider community.
So, what do you do? Smile – Donate – Nominate. It’s that easy.
As we smile, together we will ensure those who need our support the most will continue to receive it.
Your smile, donation and nomination will directly impact those facing the end of their life or the loss of a loved one.
SMILE – from your couch, your kitchen, your garden or when you’re out for your daily exercise.
DONATE – there’s no minimum, please just give what you can to help us provide care right here and now.
NOMINATE – post your photo anywhere on social media and nominate all your friends to join in!
Without leaving your sofa you can make an enormous difference to your neighbourhood and enable us to provide more care at home, or even remotely for our most vulnerable, as we stand side-by-side with the NHS to care for our community.
We’ll meet again don’t know where don’t know when, but I know we’ll meet again some sunny day.
Keep smiling through just as you always do – Vera Lynn
