Westbury packaging designer provides inspiration for university students

A packaging designer from a Westbury company is helping to inspire the next generation of creatives by returning to his former university to support students preparing for careers in design. 

Paul Bynoth, one of two designers at Macfarlane Packaging in Westbury, visited Bath Spa University to speak with students on the Product Design, Architecture and Interior Design courses.  

He provided students with practical advice on entering the design profession alongside a first-hand account of the challenges and opportunities of working for design-focused businesses. 

Paul, who has worked at Macfarlane Packaging in Westbury for almost two years, said, “I really enjoyed my time at Bath Spa University and felt the design course I studied provided me with a strong foundation for my future career.  

“So, when the university approached me to see if I could assist current students, I was delighted to be able to help.” 

James Pedley, Southern operations manager for Macfarlane Packaging Design and Manufacture, added, “Good designers are very valuable to the packaging industry, so it is fantastic that Paul has had the opportunity to inspire the next generation.  

“We hope that more young people will consider a role in the packaging industry over the coming years.” 

Pictured: Paul shares his skills with a Bath Spa student