Desert adventure for Westbury’s Audience Systems

WESTBURY seating manufacturer, Audience Systems, has won a major contract worth well over £1million to supply seating for the massive new King Abdullah Sports City in Saudi Arabia.

It is another major contract for the firm, which over the last two years has manufactured and installed seating at prestigious venues including Leeds First Direct Arena, Sheffield Motorpoint Arena and the Singapore Sports Hub.

The remarkable Sports City is a huge new development of sports facilities just outside Jeddah, Saudi Arabia. Currently under construction in a site which was previously just desert, the ambitious new venue is intended to help boost sports participation among Saudi citizens as well as hosting national and international events. Audience Systems are providing all the seats for a 10,000 seat indoor arena and 1,000 seat athletics stadium.

The contract will mean a busy spring and summer for the firm, with the venues scheduled to open this September.

Audience Systems have been operating from the West Wilts Trading Estate, Westbury since 1973. The company has grown from a start-up with one employee to become the UK’s market leader in its sector, employing 100 people. Audience Systems’ products are exported to over 50 countries worldwide, but can also be seen locally at Matravers School, where Audience Systems installed the retractable seating in the school hall in 2012.